I received my PhD in communication studies at the Department of English Philology - my specialisation is verbal & visual communication. In addition, I finished postgraduate studies in sport psychology.

My professional experience encompasses marketing (brand image marketing & content marketing), public relations, social media marketing and mental coaching.

All my projects are informed by my in-depth knowledge of communication, interactions between texts and images and identity construction in media contexts.

Another great passion of mine is photography. Creating my own visual content (both pictures & videos) crucially facilitates my work in digital marketing as it gives me independence and total control over the creative process.